This also opens up opportunities for brands to create a Twitch Ambassador or even a loyal set of Twitch influencers who can use their channels to promote the brand while earning money from Twitch and the brand partnership. Monetize your content : If you are an influencer, you can use the platform to your advantage and earn using Twitch. Streaming allows your content to be raw and honest. Unlike Instagram reels, this content is not dependent on a time frame or requires heavy editing. Stream to your advantage: With a live video streaming advantage, this feature gives audiences a sense of FOMO, encouraging them to tune in. Here are some of the pros for Twitch Brands and Twitch Influencers All you need to make it a success is to find the perfect Twitter streamer or influencer. Yep! It is that easy when it comes to Twitch marketing. Offer exclusive promotions, offers, discounts.Speak about industry-related events or news.Create entertaining content to lure your audience.Teach your audience about your products or services.Here are the types of content brands can focus on while using Twitch If you’re wondering what you can do on a platform like Twitch. KFC!Ĭontent Ideas to market your brand on Twitch To promote their wings, KFC partnered with Twitch influencer Lupo to announce a live stream contest where Lupo played a PUBG game with his buddy and continued to make references like ‘Gotta get that chicken. The most common collaborations include Twitch Influencer Marketing for product unboxing, product reviews, sweepstakes, giveaways, announcements, and more. Based on your product, the scope of work, and the level of understanding, you can decide how to work this collaboration into your marketing strategy. This in turn enables them to receive new features, rewards, and more.Īs a brand, you can reach out to top-performing streamers to work for your brand. Twitch Content Creators have the opportunity to expand communities by establishing a niche and garnering an audience. This makes Twitch an ideal influencer marketing platform. Thousands of streamers use Twitch, including streamers who have over a million followers. Let’s find out how you can use Twitch Marketing for your brand. With Twitch’s rising statistics, it is clear that Twitch marketing is a game-changer – and we don’t mean just in the game industry. Interesting Read: 15 Essential Podcast Tools to Woo Your Listeners in 2023 How do you use Twitch as a brand? No matter the size of your audience, Twitch could have a place for your niche. There are even channels set up just for conversations. If anything, this showcases the potential of what Twitch is capableīUT, what a lot of marketers do not realize is that the Twitch audience is also diving into multiple other genres such as ASMR, music, art, craft, and more. Launched in and owned by Amazon, Twitch grew vastly popular in the gaming and e-sports community. Let’s add Twitch Marketing to your brand strategy! What you need to know about Twitch If you’re still here, then you clearly know that Twitch is an untapped resource for your brand, which is why we’re here to give you the deets. Have 22% of revenue shares in the Gaming Video Content Market.Garnered 41.5 million users in The United States.If you haven’t figured it out yet, we’re talking about Twitch. But are marketers forgetting another key marketing platform built primarily for videos? The pandemic saw a surge in live videos, and marketers quickly took that route to connect with their brand’s audiences. It’s what makes Tik Tok and Instagram Reels so addictive. Video content is engaging and caters to multiple audiences. Social media has become a common touchstone for all age groups and connects people of varied interests.įrom Facebook to Clubhouse, it’s clear that audiences are dabbling in everything from micro-text to images to voice, but the winner of all formats seems to be video.
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